Featured Projects
DHRUVA – Digital Health Initiative Identity Design for IISc Bangalore
IISc Bangalore launched DHRUVA — a digital health course initiative — and needed a brand identity that appeals to a young audience, communicates the forward-thinking nature of digital health, and works across marketing collaterals, publications, and web. The primary deliverable was a course book that needed to feel fresh, accessible, and distinct from traditional academic materials.
Brand Identity – The North Star Concept
- Designed the DHRUVA logo — a custom "D" monogram with a North Star passing through it, symbolizing guidance and direction in the digital health space
- The star represents the Dhruva (Pole Star) — a constant, guiding light — aligning with the initiative's mission to guide young professionals into digital health
- Standalone symbol - The "D" with the star works independently on marketing collaterals, ensuring recognizability even without the full wordmark
- Typography - Bold, sans-serif, uppercase — easily identifiable from a distance, modern and youthful
- Colour Palette - Navy blue and golden yellow — chosen to reflect the digital health sector while remaining vibrant and appealing to a young audience
Course Book Design (Primary Deliverable)
- Designed the complete course book for the DHRUVA initiative
- Applied the multi-color section system for easy navigation and visual variety
- Clean, modern layout that makes digital health content accessible and engaging for a young audience
- Balanced academic rigor with visual appeal
Use-Case Based Tabular Carousels
- Built tabular carousels where each tab represents a use-case (e.g., movies, music, gaming, parties)
- Products are dynamically showcased based on the selected use-case
- Helps customers find the right product for their specific need
